I have a very easy last name – it is easy to say and to spell – yet somehow in this technological age of word counts, search algorithms, and limited letters, my name is causing problems for me. Here is the situation: my last name is Share, as in share and share alike, not as in Sonny and Cher. Share is pretty easy, right? Okay, some people may mispronounce it, giving it a more elevated or foreign sounding affectation. The bottom line is the name is simple – Share.
So what is the problem? Well for starters, on any social media platform, when you are ready to finalize your image, thoughts, response, or post, you hit “Share.” Simple – this works well for everyone, but for me it is problematic.
As an artist, I, of course want to share my artwork with other artists, collectors, galleries, and museums, in essence the art-loving world. Share my work, share me – but can you find me?
I am a member artist of some large online art galleries – Saatchiart.com is one of them. If you search for my work, under Joani Share, the spinning algorithms searches the data base and often comes up with over 6,000 works of art to “share,” and I certainly am not the first one. I can also put in my first name, Joani, and then I come up, somewhere in the vast list of Joan’s, Joanie’s, Joanne’s and then maybe Joani. Yikes! But, Joani Share is another story!
I have brought my specific problem to the attention of some techno-wizards at the online galleries, but alas, they have not been able to remedy my particular problem. They say that a collector is not searching for a particular artist; they are mostly looking for a title or an image. Maybe that is true, but if someone has seen work by an artist and wants to find it again, the most logical way would be to search the site by the artist’s name, correct? And again, this works for most people, but the circle continues for me – the word share, which is indeed my last name, causes the wheels to turn and the shuffle to begin. I am lost in that spinning algorithm.
There are many artists out there who have, at one time or another, been told to change what they do. I guess that I am the first artist that has basically been told to change my name! Oh no, my Sharé, a problem n’est–ce pas?